Zero Trust Security, Company Updates

It’s Not Hype: Achieving Two 2023 Gartner Hype Cycles (so far!)

Published July 28, 2023 by Daisy Spiridopoulos

Gartner names Zero Networks a Sample Vendor in not one, but two (!) 2023 Hype Cycles in a single month: Enterprise Networking and Zero Trust Networking.

The cybersecurity industry is going through a correction. After years of indulgent investment, security startups are undergoing a reckoning. As TechCrunch recently noted, “Venture-backed startups in cybersecurity saw nearly $2.7 billion in the first quarter of the year, per Crunchbase data. That is a slight uptick from the $2.4 billion in the final quarter of last year, although it represents a 58% drop from the $6.5 billion such startups saw in Q1 2022.” How can security buyers identify survivors?

The Gartner Hype Cycle has long been a guide for organizations to navigate the technology landscape and identify promising security solutions. In our case, Zero Networks was included in both the Hype Cycle for Zero Trust Networking (18 July 2023 - ID G00790730) and Enterprise Networking (12 July 2023 - ID G00790717). What does it mean if a security startup gets included in two hype cycles in just one month?

Customer traction: Experiencing two hype cycles in one month for network security is a clear reflection of the significant customer traction achieved by Zero Networks. The rapid adoption and success of our security solutions indicate that our customers not only recognize the importance of a proactive security stance but also trust us to provide innovative solutions that safeguard their digital assets.

Innovation: By proactively embracing emerging technologies, Zero Networks demonstrated a keen understanding of the evolving threat landscape and a visionary approach to stay ahead of potential risks. Zero Networks recognized and embraced the potential of Microsegmentation and Zero Trust Network Access (ZTNA) for its transformative impact on network security, showcasing our ability to identify game-changing solutions early on and capitalize on them swiftly.

Durability: Achieving two hype cycles in just one month serves as a compelling indicator of a strong startup's business health. It showcases the startup's agility, adaptability, and visionary leadership, positioning Zero Networks as a disruptive force in the cybersecurity industry. In our case, the ability to make significant strides in a short timeframe demonstrates a robust financial footing, attracting customers and fostering long-term sustainability.

Achieving two hype cycles in one month for enterprise and zero trust networking is a remarkable feat. For Zero Networks and our current customers, this achievement serves as a testament to the power of innovation. For future customers, we look forward to proving the hype. Don't take our word for it though, check out what our customers are saying about us: